The dental industry’s competitive landscape continues to increase in saturation, with over 8,000 dental practices in Los Angeles County alone. How are you positioning your practice and website against your local competition to increase market share and visibility?
Today, many doctors are having trouble transitioning their practice to a digital age to meet market demand. So how do you transition your practice to align with your digital consumers?
Having a website is a great start, so if you have a site, you’re on your way to transitioning your business into the digital realm, but that is just the tip of the iceberg. Merely having a website is not enough anymore.
So, what’s changed? Google has changed the way businesses create, manage, and optimize their websites and its content. The entire purpose of a search engine (like Google) is to ensure excellent user experience and provide the most accurate and relevant content based on the users’ search terms.
Google, the number one search engine in the world, continually updates its search engine algorithm and requires all sites to adhere. If you don’t pivot and adjust accordingly, your website will ranked lower in search engine result pages (SERPs) due to non-compliance.
The ever-changing algorithm for Google’s search engine fosters an agile environment for websites. It is causing businesses and users alike to continually update and optimize their site and its content, to provide users the most up-to-date, optimal experience.
So, this leads to the following question, are you leveraging your website to its fullest potential to help drive new patients? Do you know if your website is mobile-friendly? Does your site contain all necessary elements for Search-Engine-Optimization (SEO)? Are you aware of the frequency of content updates to your site?
These are a few of the many vital questions that you must asked to help increase your search engine results and your digital presence as a business.
A mobile-friendly website is a site designed to work across all devices (desktop, tablet, mobile). Today, mobile devices create over half of the global site traffic, according to Statista.
This is important to note because your website must be able to support the shift in device usage. Google also penalizes sites that don’t provide a great user experience across all devices.
Curious to know if your website is mobile friendly? Use Google’s Mobile-Friendly Test here.
Search Engine Optimization (SEO)
What is SEO? Search Engine Optimization is the art of optimizing your website, pages, and content to rank higher on search engine result pages based on specific keywords.
To make it simple, SEO helps you show up on the first page of search results, which increases the likelihood of generating a new lead or new patient.
SEO is critical to any business because there are millions of other websites and competitors trying to reach the first page of search results every day. Consider this; over 4.2 trillion Google searches are done on any given day! SEO efforts help ensure that your website ranks on the first page of Google to increase your digital visibility to potential new patients on the web.
So again, is your website optimized for new patients?
Your website is your digital business card combined with your business’ elevator pitch. You must have the most up-to-date information on your business at all times. compliance with SEO recommendations will increase your ranking in search engine results. The goal being landing on the first page to drive potential new patients to your website and eventually to your practice.
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