Paid Search

Why is paid search important?

Paid search is a digital marketing practice whereby search engines like Google or Bing allow businesses to advertise their products or services on their search engine results pages. It provides a valuable opportunity for small businesses to appear at the top of search results.

Every second, billions of people are using search engines to find information, answers, and explore products and services. Paid search will improve your visibility, enabling you to meet your customers where they visit most and attract new business.

WooStrategy’s paid search solutions can increase your digital presence and generate more leads, helping to optimize your business.

Subject using a mouse to Google search

Why choose WooStrategy?

Using paid search, our team of experts will help your business increase visibility, generate foot traffic, and attract new leads.

Generate Qualified Leads

With strategic segmentation, keyword audits, and competitive analysis, paid search allows you to specifically target consumers that are most likely to be interested in your business and its products or services.

Fast & Measurable Results

Like you, we value measurable results and quantitative data. Paid search allows you to quickly test, optimize, and adjust your digital marketing efforts, providing real-time analytics on performance and trends, and key insights on your paid search campaigns.

Increase Brand Recognition

Improve your brand recognition by continuously leveraging paid search to appear using popular industry keywords, repeatedly exposing your business to your target audience.

A young woman searching for a need on Google

Our Paid Search Process

To provide clarity on campaign targets, themes, types, and success measures, we’ll conduct an extensive keyword audit based on local competitors, monthly search volume, cost-per-click, and competition level, to provide keywords that will drive the highest return on advertising spend (ROAS).

We’ll then work with you to establish benchmarks, goals, and measures of success, tailoring our paid search strategy around your business goals to recommend the most effective approach.

To ensure that our paid search strategy will yield the highest return on advertising spend (ROAS), we’ll closely monitor campaign effectiveness and make adjustments accordingly.

Our team will then analyze the results, identify trends, and compare campaign performance against industry benchmarks to identify new opportunities for growth, share of voice, and lead generation.