Social Media Management
Why is social media management important?
Increasingly, social media influences our daily lives and ingrains itself into business practices. In 2019 alone, there were over 3.7 billion active social media users, and that number is only going to increase. Social media has become an integral part of every business in virtually any industry, and allows users to build a relationship with your brand, image, personality, and values. It’s changed the way people interact with their surroundings, and is one of the most powerful ways to reach your target audience.
WooStrategy can help you navigate the most effective social platforms to build connections with existing and potential customers and drive growth in market share.
Why choose WooStrategy?
We can help you leverage social media to woo your customers, increase your market share and optimize your business.
Increase Brand Awareness
We’ll help you humanize your brand and connect with your customers on a deeper level, amplifying your digital presence and driving brand awareness.
Stay Top of Mind
Our strategies will increase your likelihood of connecting with customers every time they log in, keeping your business relevant and at the top of the consumer’s mind.
Generate New Leads
Close to half of the world’s population uses social media – we’ll leverage this by integrating social media into your omnichannel marketing strategy to reach potential customers and generate new leads.
Our Social Media Management Process
Social media is all about reflecting your brand, and authenticity is key – to develop an effective strategy, we need to understand your values and purpose.
We’ll use your current organizational content strategy to tailor social media voice, tone, personality, and content, and develop a high-level social media content strategy.
We then conduct an extensive social media audit, including an in-depth audience analysis, internal audit, and competitor/affiliate analysis.
Our team will identify organizational goals and set social media objectives that explicitly support them.
We’ll then develop a social media strategic plan that highlights key elements such as target audience, brand voice, distribution channels, tactics/strategy, A/B testing, content types, and content calendars.
Every month, we’ll present a detailed report that displays all relevant key metrics such as impressions, shares, conversions and likes, and work with you to examine KPIs and identify areas of opportunity and improvement.