WooStrategy

For technical B2B AI founders building their first sales team.

Your sales story shouldn't need you in the room.

You know your product inside out. Making its value clear to buyers, and giving your first sales team a story they can use, is a different challenge. I help you turn that knowledge into clear positioning, website messaging and a sales narrative built around why customers choose you.

Talk through your pitch See what you'd get
01

The problem

You hired people to sell. You're still the one explaining the product.

You've got paying customers and a growing team, but your reps still pull you into calls to explain what makes the product different. Your best argument only shows up when you're the one talking.

The product is different. The pitch sounds like everyone else's.

Your website lists capabilities, so buyers hear "another AI platform" instead of a clear reason to change how they work today.

If that sounds familiar, your product and your team may be just fine. The missing piece might be the story. My job is to get it out of your head, sharpen it, and give your team the words and materials to carry it into the next conversation.

How it works

Out of your head. Onto the page. Into your team's hands.

01 / Dig in

I review your materials, listen to real customer and sales conversations (with permission), and map the alternatives your buyers weigh you against.

02 / Decide

We make the positioning calls together, with the evidence and trade-offs on the table, so the story is yours, not mine.

03 / Hand off

I turn it into the narrative and assets, then run a working session so your team can start telling it without you.

The offer

A clear position. A sales story your team can actually tell.

  1. Where every engagement starts
    One-time

    Woo Sprint

    Positioning and a sales narrative, built from your real customers.

    I start with what's already working: your product, the customers already choosing it, and the alternatives your buyers consider. Then I turn that evidence into a focused message and the materials your team needs most.

    • Positioning: who you're really for, what makes them go looking, what they'd use instead (often the way they already work, not another startup), and why you're the better choice, with proof to back it up.
    • Sales narrative: how to frame the problem, why your approach matters, and what to say when the tough objections come up.
    • Core assets: homepage messaging plus the narrative, slide-by-slide copy and visual direction for one core sales deck.
    • Team handoff: a working session where your team learns the story and practices telling it.

    Homepage messaging means the words and direction, not a site rebuild. The deck includes narrative, slide-by-slide copy and visual direction; finished deck design is separately scoped. Interviews, revision rounds and additional assets are agreed before starting.

  2. Optional Ongoing

    After the Sprint

    Keep the story sharp as the market moves.

    Products ship, competitors shift, and new reps keep joining. After the Sprint, I can stay on as your product marketer for the work that keeps coming back. We set priorities and deliverables together, so you know what's included.

    • Launch positioning and messaging
    • Reviewing sales feedback and recurring objections with permission
    • Keeping competitive stories and core sales materials current
    • Getting new reps up to speed on the story

Same goal for both of us: a team that can tell the story without either of us in the room.

Is this you?

Let's make sure it's a fit.

A good fit

You have paying customers, a product with real technical strengths, and a first sales team that needs a clearer, more consistent way to explain its value.

Not a fit

You mainly need more leads, someone to run outbound campaigns, or an agency to manage every channel. If you're still figuring out which customer problem your product solves, customer discovery comes first.

Sound like you?

Talk through your pitch

Who you'd work with

Hi, I'm Justin.

I'm a product marketer, and my favorite problem is making complex products easy to understand and easy to choose. I work directly with founders (no account managers in between) to connect what the product does with why a buyer should care. Then I turn it into language your whole team can use.

Questions

Straight answers.

What is WooStrategy?
This is WooStrategy's founder practice: product marketing for technical B2B AI founders who are building their first sales team. I'm Justin, and I help founders turn what they know about their product into clear positioning, website messaging, and a sales story the whole team can tell.
What do we actually get?
The Woo Sprint gives you a positioning foundation, a sales narrative, homepage messaging, and the narrative, slide-by-slide copy and visual direction for one sales deck. Finished deck design is separately scoped. We agree on deliverables, inputs and revision rounds before work begins. I'll need product access, your current materials, and time with the people who know your customers and sales process.
Do you build our outbound or lead-gen system?
Nope. My work with founders focuses on what you say and how your team says it: positioning, messaging, and sales materials. Prospecting tools, campaigns, and pipeline management aren't part of the work.
Why not just hire a product marketer?
A full-time product marketer may be the right long-term choice. The Woo Sprint is a focused project for clarifying your positioning and giving your team an agreed set of materials to use now.
Can we keep working together after the Sprint?
Yes, when there's real ongoing work: launches, sales feedback, competitive changes, or new reps to bring up to speed. We agree on priorities and deliverables together, and the Sprint is built to stand on its own either way.
How do you use AI?
AI helps me organize research and explore messaging options, but I review the work and own the recommendations. We agree on tools and data handling before using private company information. Customer calls or recordings are used only with appropriate permissions.

Ready to woo your buyers?

No, not Wu-Tang. Not Ric Flair either (though, big fans).

woo (verb): to win someone over. It's literally the job.

Talk through your pitch